Privacy Policy
Last updated: 20 March 2026
International School of Madeira · Quinta Martins · Rua da Levada de Santa Luzia 40 · 9050-219 Funchal, Portugal
Table of Contents
1. Data Controller
International School of Madeira ("ISM", "we", "us", "our") is the data controller for personal data processed in connection with our educational services, website, and parent portal.
Registered Address: Quinta Martins, Rua da Levada de Santa Luzia 40, 9050-219 Funchal, Madeira, Portugal
Email: info@ismadeira.com
Telephone: +351 291 129 900
For data protection enquiries, please contact us at info@ismadeira.com.
2. Legal Basis and Applicable Law
We process personal data in accordance with:
• The General Data Protection Regulation (EU) 2016/679 (GDPR)
• Portuguese Law No. 58/2019, which implements the GDPR in Portugal
• The Portuguese Constitution (Article 35 — right to data protection)
• Other applicable Portuguese and European data protection legislation
Our supervisory authority is the Comissão Nacional de Proteção de Dados (CNPD) — the Portuguese Data Protection Authority.
3. Personal Data We Collect
We collect and process the following categories of personal data:
3.1 Prospective Families (Admissions Enquiries)
• Parent/guardian names, email address, phone number, and country of residence
• Child's name, date of birth, current school, and year group of interest
• Desired start date and any additional information provided in the enquiry
• Referral source (how you heard about ISM)
3.2 Enrolled Families
• Parent/guardian names, email addresses, phone numbers, and residential addresses
• Student names, dates of birth, medical information, and emergency contacts
• Attendance records, academic reports, and assessment data
• Enrolment contracts and billing information
• Photographs and videos (with consent) for school activities and communications
3.3 Website Visitors
• IP address, browser type, and device information (via cookies and analytics)
• Pages visited and interactions on our website
3.4 Job Applicants
• Name, email, phone number, CV, and cover letter
4. How We Use Your Data
We process personal data for the following purposes:
• Processing admissions enquiries — Legal basis: Legitimate interest / Pre-contractual steps
• Managing student enrolment and education — Legal basis: Performance of a contract
• Communicating with parents via email and WhatsApp — Legal basis: Legitimate interest / Consent
• Billing, invoicing, and payment processing — Legal basis: Performance of a contract
• Student attendance and academic record-keeping — Legal basis: Legal obligation / Legitimate interest
• Medical and dietary information for student welfare — Legal basis: Vital interests / Explicit consent
• Recruitment and job applications — Legal basis: Pre-contractual steps / Legitimate interest
• Website analytics and improvement — Legal basis: Consent (cookies) / Legitimate interest
• Safeguarding and child protection — Legal basis: Legal obligation / Vital interests
5. Communications (Email and WhatsApp)
We use email and WhatsApp to communicate with prospective and enrolled families. This includes:
• Admissions communications: Application confirmations, call/visit invitations, and enrolment updates
• Operational messages: School closures, schedule changes, and important notices
• Administrative messages: Billing reminders, portal access, and contract notifications
WhatsApp messages are sent via the WhatsApp Business API (operated by Meta Platforms, Inc.). By providing your phone number during the admissions process, you consent to receiving messages via WhatsApp. You may opt out at any time by contacting us at info@ismadeira.com or adjusting your settings in your profile or messaging STOP.
Emails are sent from info@ismadeira.com via Google Workspace. Email logs are retained for communication records and customer management purposes.
6. Data Sharing and Third Parties
We do not sell personal data. We share personal data only with the following categories of recipients, as necessary for the purposes described above:
• Google Workspace — email, calendar, and document services (data processed in the EU)
• Meta Platforms (WhatsApp Business API) — messaging service for parent communications
• Adyen — payment processing (PCI DSS compliant)
• Google Cloud Platform — hosting and storage (EU data centre)
• Firebase (Google) — authentication services
• Cambridge Assessment International Education — examination and curriculum provider, as required
• Portuguese & Madeiran authorities — where required by law (e.g. tax authorities, education authorities, child protection agencies etc.)
Where data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission.
7. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected:
• Admissions enquiries (not enrolled): 2 years from last contact, then anonymised or deleted
• Student records: Retained for the duration of enrolment plus 7 years, in line with Portuguese educational record-keeping requirements
• Financial records: 10 years, as required by Portuguese tax law
• Job applications (unsuccessful): 1 year from the closing date of the vacancy
• Communication logs: 3 years for operational records
• Website analytics: 26 months (Google Analytics default)
8. Your Rights
Under the GDPR, you have the following rights regarding your personal data:
• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your data (subject to legal retention obligations)
• Right to restriction — request that we limit processing of your data in certain circumstances
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or direct marketing
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us at info@ismadeira.com. We will respond within 30 days of receiving your request.
If you are unsatisfied with our response, you have the right to lodge a complaint with the CNPD (Comissão Nacional de Proteção de Dados) at www.cnpd.pt.
9. Children's Data
As an educational institution, we necessarily process personal data relating to children. We are committed to protecting children's data and note the following:
• We process children's data with the consent of their parent or legal guardian
• Children's data is only accessible to authorised school staff on a need-to-know basis
• Under Portuguese law (Law 58/2019, Article 16), children aged 13 and over may consent to information society services; for children under 13, parental consent is required
• We do not publish children's full names or identifiable photographs online without explicit parental consent
10. Cookies and Website Analytics
Our website uses cookies and similar technologies to improve your experience. Cookies are categorised as follows:
• Strictly necessary cookies: Required for the website to function (no consent needed)
• Analytics cookies: Help us understand how visitors use our website (e.g. Google Analytics)
• Marketing cookies: Used to deliver relevant advertisements (e.g. Meta Pixel, if enabled)
You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.
11. Data Security
We implement appropriate technical and organisational measures to protect personal data, including:
• Encryption of data in transit (TLS/SSL) and at rest
• Access controls and role-based permissions for staff
• Secure authentication via Firebase with multi-factor authentication support
• Regular security reviews and updates
• Data hosted in EU-based data centres (Google Cloud — europe-southwest1)
In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the CNPD within 72 hours and inform affected individuals without undue delay, as required by GDPR Articles 33 and 34.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically. Significant changes affecting your rights will be communicated directly via email.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
International School of Madeira
Quinta Martins, Rua da Levada de Santa Luzia 40, 9050-219 Funchal, Madeira, Portugal
Email: info@ismadeira.com
Telephone: +351 291 129 900
